Thursday, January 30, 2020

Jeep and Social Media Essay Example for Free

Jeep and Social Media Essay In recent years, social media has become an incredibly important tool with which people communicate. Young and old people alike use Facebook, YouTube, Twitter, and blogs to relay messages and connect with one another. However, these platforms are no longer used by individuals solely. More and more companies have begun to use social media to reach out to current and future customers and to advertise themselves. It is not uncommon for company Facebook pages and Twitter feeds to have a large number of subscribers or followers nowadays. One company that uses social media quite effectively is Jeep. The company uses outlets like Facebook, MySpace, and YouTube to reach out to their customers and try to capture new ones. Jeep uses social media to target a different type of audience than most companies. Whereas many firms would be trying to capture new customers, Jeep is more devoted to engaging existing customers and connecting Jeep owners. In doing this, Jeep’s target audience consists mainly men and women who are of driving age. There are a few other qualifications though. One of the attractions of a Jeep is the ruggedness and outdoorsy image that it embodies. Therefore, the target audience that Jeep tries to reach through it’s social media usage would most likely include those that are interested in a number of outdoor activities. In addition, though the Jeeps are sold to customers of any age, it seems that most users of social media are in the younger generations. While this is currently beginning to change, it is reasonable to believe that Jeep’s social media is targeted more towards younger Jeep owners – most likely those customers whose age lies in the range of the early teens to the late thirties. As already mentioned, Jeep’s focus is not really to attract new customers but to provide existing owners with a number of different ways to connect with eachother and with the company itself. Establishing these connections is where the interactivity of Jeep’s social media platforms comes into play. The main parts of Jeep’s social media are the Jeep Facebook page, the Jeep MySpace page, the Jeep Twitter feed, the official Flickr group, the Jeep YouTube account, and an online community titled â€Å"Come Together†. All of these places are used as exchanges where Jeep owners and enthusiasts can interact with one another. These interactions consist of uploading and viewing photos and videos to the Flickr and YouTube accounts, commenting on interesting segments on the â€Å"Come Together† community site, or talking to each other on the Facebook and MySpace pages. While there are not many contests or downloads that Jeep tries to push on visitors to their sites, visitors are strongly encouraged to post photos and comments relating to their personal experiences with the company. I have personally worked in a company that makes and sells aftermarket Jeep accessories and have seen firsthand how proud and involved Jeep owners can be over their Jeeps. Therefore, it is not surprising that these sites and social media platforms are often very successful in getting viewers to post photos, videos, and comments about their Jeeps and any others they see on the sites. There is no real advertising for products taking place on these social media sites. Instead, the sites act merely as an exchange of ideas and opinions between customers and the company. However, this is an example of a very good product marketing strategy. When site visitors view pictures of other Jeep owners’ vehicles, they may often see products on the other vehicles that they like and become interested in purchasing. This will often lead to sales of Jeep accessories without any real advertising expenses incurred by the company. Reviews, photos, and videos from actual customers serve to enhance the products in other people’s minds and indirectly lead to visitors purchasing goods. Traditional advertising is also integrated in all of these social media sites. All of Jeep’s current regular television commercials are posted on both the YouTube and MySpace pages. Print ads can also be found on the MySpace page. However, while traditional advertising can be found in many places on Jeep’s social media sites, it is not the focus. Jeep uses these sites more to promote connectivity between the customers. It seems as though they want visitors to forget that all these sites are part of a corporate marketing strategy; instead they want to promote the idea that the sites are merely a way for owners to exchange photos and stories about their experiences with the Jeeps they have bought. The company is not trying to push new products down the customers’ throats but rather is interested in hearing about the likes and dislikes that the customers have. I believe that this dedication to engaging the customer is part of what makes Jeep owners so devoted to the company. Therefore, Jeep’s social media platform is very effective at doing what the company sets out to do.

Wednesday, January 22, 2020

The Controversy Over Harry Potter Essay -- Harry Potter Essays

The Controversy Over Harry Potter The Harry Potter series by J. K. Rowling has created quite a stir among public schools and churches. Some parents and ministers are afraid these books are teaching wizardry, witchcraft, and evil to their children, while others think they are books of harmless fantasy. There are two sides to this controversy, but I believe that these are just a way for kids to make-believe and imagine. The Harry Potter books are about a boy who learns he has special powers and attends a school called Hogwarts School for Witchcraft and Wizardry. Here we find trials against good and evil, where good triumphs. There have been some parents who have protested these books and have been trying to get them banned from schools. In Clarence, New York, at Ledgeview Elementary School, Eric Poliner isn’t allowed to listen when his teacher, Mrs. Cusack, reads Harry Potter and the Sorcerer’s Stone aloud to her fifth grade students. His mom has him sit in the library and study while the other students listen to the story. Eric says, â€Å"There’s a lot about witchcraft and...

Tuesday, January 14, 2020

Dynamic and formal equivalence Essay

Translation is the communication of the meaning of a source-language text by means of an equivalent target-language text. Semantic Translation: Semantic translation takes advantage of semantics that associate meaning with individual data elements in one dictionary to create an equivalent meaning in a second system. Literal Translation: Literal translation, or directed translation, is the rendering of text from one language to another â€Å"word-for-word† (Latin: â€Å"verbum pro verbo†) with or without conveying the sense of the original. Functional Translation: Functional approach to translation values the context and desist from treating language merely as a code. Official translation: A complete and accurate translation into English from the issuing language. DYNAMIC EQUIVALENCE: Dynamic equivalence (or functional equivalence) conveys the essential thoughts expressed in a source text. In this, translator focuses more on the culture and linguistics expression. FORMAL EQUIVALENCE: Formal equivalence focuses attention on the message itself, in both form and content. While the translator is trying to find formal equivalence, he or she is closely following the form, content and structure. LEGAL TRANSLATION Legal translation is the translation of texts within the field of law. As law is a culture-dependent subject field, the work of legal translation and its products are not necessarily linguistically transparent. It is important to note almost all the original drafts at the centre and states level are usually prepared in English and then got translated into Hindi. But the original’ text (i. e. the English version) is called the ‘translated text’, whereas the translated text (i. e. the Hindi version) is known as the ‘original one. Points to be taken care at time of translation Only professional translators specializing in legal translation should translate legal documents The translator should be aware of the legal system of the source text (ST) as it is structured in a way that suits that culture Similarly, the target text (TT) is to be read by someone who is familiar with the other legal system and its language. It should not have any defect which would result in misinterpretation, misunderstanding and misconstruction. It should convey the same meaning as the original text gives. The translator should neither add nor subtract anything from his side. He should not give a word for word translations but grasp the original meaning. The intention of the legislator should also be kept in mind while translating the enactment. REGULATION NO. 1 OF 1803 The rule of translation from English into Hindi, provided under section 18 of the Regulation No 1of 1803, â€Å"The translator shall translate the regulations into plain and easy language and in all possible cases, shall reject words not in common use. So far as may be consistent with the preservation of the true meaning and spirit of regulations, he shall adopt the idiom of the native languages, instead of giving a close verbal translation of the English drafts which must necessarily render the translation obscure and often unintelligible to natives. † The Gazette of India (: Bharat kaa Rajpatra) is a public journal and an authorized legal document of the Government of India published weekly by the Department of Publication, Ministry of Urban Development. (1) (2) (3) Common PROBLEMS FACED DURING TRANSLATION The translator sometimes brings in his own beliefs and experiences in interpreting a document. This could potentially harm the document’s accuracy, intent and effect. The translator could have a problem in comprehending the language too. There are some rare words whose meanings escape, not only the general public but also the dictionaries. Reading the original language poses a problem to inexperienced or unskilled translators. Language can be misused unintentionally.

Monday, January 6, 2020

Supply Chain Management And The Core Business Of All...

Supply Chain Management Nowadays, in order to succeed in business market, instead of just focusing in their own management strategies, all organizations need to pay attention to other suppliers’ activities and customers’ demand. Since the global competitiveness is getting more and more intensive and the level of customers’ expectation is higher, every single business needs to concentrate and invest much more in its supply chain system. The reason is that the potential value of the supply chain is the core business of all enterprises. So what exactly is supply chain system? For some countries like Vietnam, the definition of supply chain management is still not that well-known enough to apply. Some administrators have just been familiar with the term â€Å"logistics† and applied them for all the goods flows. However, supply chain system includes product development, manufacturing, purchasing, inventory, goods distribution and logistics activities. In other words, logistics is just a component of the supply chain. Ganeshan and Harrison (1995) defined that a process from purchasing raw materials, converting them to finished goods and distributing them customers. It is used in both service and manufacturing organizations. For example, a customer goes to Citymart to buy G7 3-in-1 coffee. The supply chain will start from the demand of this customer. 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